Future Anthem will supply its Amplifier AI real-time personalisation product to EveryMatrix in a fresh collaboration.
AI and data science company Future Anthem’s product humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey.
By deploying the technology within its igaming integration and productivity platform, CasinoEngine, EveryMatrix will be able to offer its customers and their players AI-driven personalised player journeys, game recommendations and engagement offers to improve retention and conversion.
EveryMatrix Casino CEO, Stian Enger Pettersen, said the Future Anthem deal is an “important step” to “harness the power of AI” and was a “natural choice” as the company looks to deliver better player experiences.
Future Anthem CEO, Leigh Nissim, added: “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation.”
