EPIC Risk Management, an independent gambling harm minimisation consultancy, and GVC Holdings, one of the world's largest sports betting and gaming groups, have formed a partnership which aims to minimise gambling related harm throughout the US.

The partnership, funded by GVC Foundation US, GVC's unique non-profit subsidiary which is dedicated to promoting responsible gambling, will replicate EPIC's successful European sports and education model.

Programmes will run in 14 locations across the US in 2020 and 2021, covering New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana, North Carolina, Colorado, DC and the New England region. It is estimated that seven million US adults suffer from gambling problems. "As the leading provider of advisory and education in problem gambling, EPIC Risk Management has done extraordinary work in Europe," said Martin Lycka, trustee for GVC Foundation US and director of regulatory affairs at GVC Holdings. "Our partnership with EPIC in locations throughout the US will continue that impactful mission."