EntroPay, the first provider of virtual prepaid cards in Europe, has announced that Betfair, the world's biggest international online sports betting company, has implemented EntroPay's Virtual Visa card as an additional payment option for its affiliates around the world.
Using EntroPay’s solution, Betfair’s global affiliate network will be able to receive their commission payments instantly. Betfair runs a sophisticated affiliate marketing programme as part of its business. Its new agreement with EntroPay maintains its position at the forefront of the industry, enabling Betfair affiliates to avoid the delays associated with the lengthy processing of cross border payments and wire transfers and instead receive funds immediately into their account.
Through EntroPay, Betfair will be able to make large numbers of payments in real time to its global affiliate network with a complete online real time audit trail for each individual transaction. EntroPay’s virtual prepaid solution is fully integrated into NetRefer’s state-of-the-art affiliate management software platform, allowing Betfair to monitor the success of its affiliate programme and track commissions that are owed to affiliates.
