Entain is boosting its presence in esports via a partnership between its unikrn brand and esports entertainment company BLAST.
The unikrn logo will be embedded across BLAST’s event coverage and promotions, including fan-led activations and broadcast integration.
The BLAST Premier tournament series and the upcoming BLAST.tv Paris Major are among the events included in the partnership.
Justin Dellario, managing director for esports at Entain, said BLAST is an “epicentre of action” for esports and that unikrn was “built” for such integrations to offer fan experiences.
Entain’s unikrn brand is now live in Brazil and Ontario – with the exception of Ontario – and is rolling out in further markets this year.
BLAST events are held in arenas in the likes of London, Copenhagen, Miami and Sao Paulo.
