Entain may be preparing to sell some of its international gaming brands, including some acquired during the highly-criticised buying spree under former CEO Jette Nygaard-Andersen, the Financial Times reported.
Selling some of its segments has been speculated and Financial Times quoted a source saying Entain has now retained boutique advisory firm Moelis to advise the company on possible sales.
The brands sold will be part of those that are not integrated into Entain’s technology platform to make them easier to sell, the sources said, pointing to Netherlands-based Betcity, Sweden-based Enlabs and Georgia-based CrystalBet as possible targets.
Brands that didn’t use Entain’s technology platform accounted for a third of the company’s revenues last year.
The sale of those brands would allow Entain to return focus to its core market in the United Kingdom and the US with BetMGM under its joint venture with MGM Resorts.
Source: Fantini's Gaming Report
