Entain, the global sports betting and gaming entertainment group, has announced that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with Formula 1's McLaren Racing.
Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting-edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on May 23 at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver Daniel Riccardo.
Through the partnership, Entain will be throwing open the doors to the world of Formula 1, providing its customers and McLaren's millions of adult fans with a range of dedicated content and exclusive experiences via an all-new activation platform called Access.
