DraftKings has completed its US$750m acquisition of ilottery company Jackpocket as it looks to diversify its revenue streams.
The US betting and gaming operator’s CEO Jason Robins said the deal will “deliver enhanced value” to customers and shareholders.
He added that DraftKings is “well-prepared” to “quickly launch cross-sell programs, further improve customer acquisition efficiency and continue to innovate and differentiate with our overall product portfolio for our customers” with the addition of Jackpocket.
Jackpocket CEO Peter Sullivan said: “DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical.”
A post on the Jackpocket website blog read: “Jackpocket joining DraftKings will help grow and support more lottery engagement by creating easier and more accessible ways for folks to participate – all while benefiting important local causes in their state.
“State lottery proceeds fund a variety of essential local programs, such as education, the environment, veterans services, senior citizen programs and aid to cities and towns.”
