Crowds flocked to Amsterdam yesterday for the first day of the biggest iGB L!VE show on record.

iGB L!VE

Registration numbers had increased 40 per cent year on year, which the show itself covers 21,000sq.m – 35 per cent more than last year. More than 300 exhibitors are exhibiting in the space.

iGB L!VE got off to a dynamic start with Michel Groothuizen, the chair of the Dutch regulator Kansspelautoriteit (KSA) making the opening address. The appearance was Groothuizen’s first in front of an international igaming audience following his appointment as chair of the KSA effective July 1.

This was followed by a keynote delivered by Sam Sadi, CEO of LiveScore Group. Sadi, who has worked across the sports media and betting industries for more than 25-years, presented how to drive growth through media partnerships and convergence.

In a number of ‘firsts’ iGB L!VE is hosting the Ascend Women and Allyship Meet-Up, a new  year-round mentoring and leadership initiative aimed at supporting women early in their gaming careers. The show will also witness the launch of the iGB LaunchPad which provides a platform for five trailblazing start-up businesses and the first Sustainable Gambling Zone showcasing the industry’s latest thinking and approach to safer gambling.