Digital Sports Tech is to provide its sports betting solutions to Mexican operator Caliente after the two companies agreed a deal.
Early this year, Caliente will be launching Digital Sport Tech’s Player Props product, which enables customers to create and customise their own bets based on player performance across a range of statistics and sports, all in real time.
Caliente will be the first operator in Latin America to launch Player Props, following the recent successful integration with Coral in the UK and Europe and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.
Ari Lewski, executive director of Digital Sports, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier-one sportsbook.
“We’re also excited by the fact that Caliente is a very US sports-focused operator because that’s where we believe our Player Props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.
“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017,” said Lewski.
Emilio Hank, CEO of Caliente Interactive, added: “Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big US sports.”
