Degree 53, specialists in the UX, design and software development for the online gambling industry, has announced a partnership with a Island Luck, the casino and sportsbook provider in the Bahamas.
The two companies will be working together to refresh the operator’s online presence and create a more modern gaming experience for its customers.
Island Luck offering gaming services online and across its retail betting shops in the Bahamas. It came to Degree 53 with a request to update its website to optimise the customer experience and refresh the look of the brand. This update will improve the user experience, as well as strengthening Island Luck’s position in the region as a forward-thinking and customer-focused operator.
The scope of work will include redesigning the website and its different sections, such as the lottery, games, casino, rewards and customer account management. The team will provide new branding and improved UX to make the betting and gaming experience smoother and more enjoyable.
Leon Walters, chief product officer at Island Luck, said: “This is a very exciting project for Island Luck and involves refreshing our entire online offering. We really liked the ideas that the team at Degree 53 put forward. We believe they will really help us bring more engagement and excitement to our customers.”
Andrew Daniels, managing director at Degree 53, said: “We’re very happy to be working with Island Luck and hope our work can make their products really stand out. We always advise operators to continuously review their customer journey and optimise products to offer a modern and enjoyable experience. It’s key to staying on top of trends and customers’ needs, as well as increasing retention.
“Working with Island Luck marks a new geographical area for us and this is a testament to how we can apply our expertise to operators globally. I can’t wait to see this project go live and continuing our partnership in the future.”
