Parlay Entertainment has launched BoBoBingo, the online bingo and soft gaming brand of Dedsert Ltd, on the Parlay Game Services network.
Dedsert co-founder Gary Hunter commented: "The Dedsert management team has many years’ experience in the telecoms and direct marketing sector and looks forward to blending this experience with Parlay in the bingo and gambling world. We will be forging new partnerships and developing novel and innovative ways to bring new players onto the network."
BoBoBingo has launched initially in English and is focused on the Irish market. Future expansion into other European markets will follow.
