Sports betting solutions provider Playtech Sports has taken its in-house virtual sports portfolio live with Danish state-owned lottery operator, Danske Spil.
Under the deal, Denmark’s national lottery and WLA member has integrated Playtech’s ultra-realistic content across its online platform.
Offering unique, simulation-based odds for virtual products, enabling players to study form and results, Danske Spil has selected eight of Playtech’s leading titles, spanning football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.
Playtech’s virtual games were created after a year-long process of motion capture filming in the UK, and have established themselves as a revenue and engagement driver for 2021.
Delivered with a custom developed platform and 24/7 betting schedule, Playtech Sports says it has tailored its product to suit the operator’s brand.
Richard Andrew, director of virtual sports at Playtech Sports, said: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio."
Pernille Mehl, CEO at Danske Lotteri Spil A/S, said: “We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business.”
