Regulated online gaming operators in Brazil face a daily fine of BRL50,000 (£6,800) for every day they do not comply with new rules on the marketing of betting bonuses.
An ordinance published in Brazil’s Official Gazette of the Union, put forward by the National Consumer Secretariat, has banned any advertising of reward relating to bonuses or “prior advantages” of placing a bet.
The ordinance also bans any advertising of fixed-odds online betting targeting broadcasts or advertising slots which could be seen by children and adolescents.
Thirdly, operators on the Ministry of Finance’s approved list of operators must produce a report analysing the effectiveness of the measures. This must be presented within 10 days of the ruling’s publication date – Tuesday, November 19.
“Failure to comply with any of the measures listed will subject the interested parties to a daily fine of BRL50,000 for non-compliance, which will be applied until the measure is fully complied with,” the ruling reads.
A comprehensive cohort of operators have been approved to continue operating in Brazil until the new regulation formally begins on January 1.
However, various aspects of the regulations – and the advent of regulated sports betting itself – is still facing questions from some politicians in Brazil.
