European-based igaming software provider CTXM will launch its Multi-Brand Solution, which enables a new business model for the industry, during IGE in London.
The key advantage of Multi-Brand Solution is that it allows medium and large operators to run several gaming sites, brands or agents on one platform using common back office and management tools. This means that igaming operators can build their distribution network using brand power by franchising their business model to other operators or sublicensing the software to their affiliates – thereby maximising return from their business.
“A diversified market environment requires more and more flexibility from gaming operators,” said Udy Yosha, CEO at CTXM. “Our solution is designed to help operators to be more flexible, responding to emerging opportunities and market needs in minimal time, as well as providing beneficial technology for increasing their market power.”
In addition, Multi-Brand Solution enables third party application integration and includes extensive back office tools. It also includes enhanced management of multi-language and multi-currency support, enabling easy localisation of gaming sites according to market needs. The set-up, branding and customisation of new igaming sites and casinos are instant, with minimal IT involvement. Flexible multi-skinning features will also allow easy customisation of gaming site content and interface, allowing operators reduced administrative costs as well as increasing their efficiency.
