The global online gaming content provider, CT Interactive, has achieved the significant milestone of 10 years of successful business operation.
CT Interactive was conceived as the online brand of CT Gaming, a leader in the land-based gaming industry with over 15 offices globally. Since 2012, the online brand has grown and in 2021 a separate company, CT Interactive, was established. It now supplies slot games to over 800 casino sites globally.
"I am grateful and humbled by my team's success over the past years. We at CT Interactive are equally grateful to all of the people who supported us along the way. It is just the beginning of our path - our best days are ahead of us", said Lachezar Petrov, CEO at CT Interactive. “We have assembled a world-class team. It's an exceptional place to work.”
For a decade, CT Interactive has expanded the scope of its offerings and reach with game content available in over 17 regulated markets, more than 50 employees, and offering a 200+ online slot games portfolio.
Over the years the company has developed jackpots to help boost player retention. Free Spins is a game portfolio that includes slots with various mechanics, excellent maths and graphics. Its Hot Luck 3-Level Mystery Interactive Jackpot with additional scatter level, the company said, is hugely engaging for players, boosting acquisition. It offers players an additional chance to win, providing operators with “an excellent marketing technique for a higher level of entertainment.”
CT added that the Free Spins are also a crucial part of the operator's retention strategy. “They are a perfect way to encourage new sign-ups and increase player retention. Free Spins keep players happy and give them a reason to come back, building brand loyalty.”
In recent years, the company has extended its reach, steadily penetrating new and emerging markets while at the same time solidifying its positions in its core markets. Capturing the market zeitgeist, the company always has a relevant product and keeps up with the operators' and players' demands.
"The team is particularly proud that we've continued to stick to our core vision - accountability and trust – and as a result, we continue growing. We have developed a strong corporate culture that enables us to move on by creating products that meet our customers' needs," added Petrov.
"I take great pride in what we have been able to accomplish over the last decade. The significance of this milestone is for our clients and employees to believe the work we do is valuable. Importantly, it validates the business benefits of being customer-centric."
