Digital Sports Tech, a provider of sports betting solutions to the gaming industry, has signed a deal to provide its player proposition betting product with UK operator Coral.
Coral is live with the product under the Player Bets brand for a period of exclusivity in the UK and Ireland.
Player Bets enables customers to create and customise their own wagers on player performance across a range of statistics and sports in real time.
Some examples of Player Bets that Coral customers can create include a single-player bet - David Silva to make at least 75 passes against Manchester United; a combined player bet - Diego Costa and Jamie Vardy to have at least eight shots on target combined; or a head-to-head bet - Paul Pogba to make more tackles than Jordan Henderson
Ari Lewski, executive director at Digital Sports Tech, said: “Player-based betting is an untapped and therefore major growth area for the industry.
“There is huge demand for player related betting opportunities from punters, which you could argue has evolved from the growing popularity of fantasy sports.
“Giving users the power to create and personalise their own player bets will change the actual experience of betting for many fans and will also provide them with a far deeper level of engagement with the sport.”
