Clarion Gaming has teamed up with the LatAm Media Group (LMG) to bring a bespoke football tournament and other activities to London on Friday, July 4, after the conclusion of iGB L!VE’s main event.
The LMG Futbol Experience works with igaming and online betting suppliers in tandem with a range of industry events to offer football tournaments and networking opportunities.
The LMG Futbol Experience headed to Barcelona for ICE’s debut in the city in January this year, and at iGB L!VE in London, the 14th edition of the event will take place at the BallerZ Dome in Bluewater.
There will be a live-streamed seven-a-side football tournament involving eight teams and 80 players. Each team will play a minimum of three matches and there will be free transportation to and from ExCeL.
The LMG Futbol Experience in London takes place between 1pm and 10pm and there will be networking opportunities and events alongside the football, including lunch, a prize-giving cocktail reception and a post-match poker tournament.
Agustin Cikes and Jorge Gomez, COO and CEO, respectively, of LatAm Media Group, said: “This will be the 14th LMG Futbol Experience with previous editions being staged in Argentina, Brazil, Colombia, Mexico, Peru and Spain.
"The mix of competition and camaraderie sits at the heart of the LMG Futbol Experience and we are looking forward to bringing the excitement and competitive fun of our Latin American events to London. To be able to hold the tournament alongside iGB L!VE represents a true milestone.”
Overall, Clarion is aiming for iGB L!VE to attract 30,000 visitors and 550 exhibitors by 2028 following its move from Amsterdam, the Netherlands.
