Betsson has formed a relationship with a company in China which has set up a joint venture in the sports lottery industry together with a Chinese state-owned company.
China has the largest internet population in the world and is expected to issue internet lottery re-seller licences in the future. “It is an important part of our strategy to be present through our B2B unit in the world’s major markets,” said Pontus Lindwall, CEO of Betsson.
“Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this joint venture will provide a solid platform for us in China and I am very excited over this opportunity.”
