Sports betting supplier Betby’s brand ambassador Magnus Carlsen made an appearance at the company’s ICE Barcelona stand last week.
Chess star Carlsen drew a large crowd at stand 5J18 before talking about his time being associated with the company.
“Betby is a young and innovative company; it's exciting and really fun to be part of the journey that the company is on,” Carlsen said.
“It's been a fun process. We first came in contact about a year ago, and from the start, my father and I have been able to learn a lot about Betby.
“It has been very interesting to know how sportsbook technology is developed and how you can use AI to build an innovative new experience. Hopefully, I can continue to be part of the journey that the company is on because it's been a very exciting last couple of months.”
Betby’s chief commercial officer, Chris Nikolopoulos, said: “We want to do something different, and instead of working with a retired player from a mainstream sport, we wanted to showcase that we as a company can break the norm and make something different.
“Magnus is a World Champion in a super intellectual sport, and there was no better person to help us do that. For us, it was a natural choice, and we are very happy with it.
“We are looking forward to exploring the full potential of it and for this partnership to continue in the coming years. It's amazing to have Magnus on board.”
