Recently launched igaming supplier Cherry Play has signed its first operator partnership with Hard Rock Casino NL.
The Dutch brand, which operates under a brand licence agreement of Hard Rock Digital, will take Cherry Play’s first batch of slots.
They will include Multi Banks, Super Coin and Golden Cherry Jackpot system.
The deal will be centred around the developer’s subscription-based commercial model where Hard Rock Casino NL will pay a licence fee instead of agreeing revenue share terms.
“While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering,” said Olga Bajela, Cherry Play CEO.
“This allows operators to access our content for a fixed cost, ensuring they benefit from the revenues they generate. It also incentivises them to give our games better positioned and additional promotional spend, as they get to keep all the revenue they generate.”
Cristiano Blanco, CEO at Hard Rock Casino NL, said: “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering, and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles.”
