Online bingo site Cheeky Bingo has undergone a major brand revamp, including a new logo, voice-change and website refresh.
The new look comes in tomorrow and aims to make the brand more relevant for today’s audiences and market.
The Cheeky Bingo character, an emoji bingo ball has gone to be replaced by a human version and there is fresh colouring and a more adult voice. The rebranding work has been carried out by parent Entain’s internal Wave agency.
