Alex Beecham, managing director of Checkd Media, spoke to iNTERGAMINGi about the company’s growth, and how focussing on fans can amplify the connectivity of sports affiliates.


From its early beginnings as a collective of sports enthusiasts creating social media communities and products, Checkd Group’s goal of making betting on sports “simple” appears to have resonated with gamblers.

In an ever-changing digital and social media industry, the company’s “strive to put its clients’ needs first” appears to be hitting home with the affiliate now partnering with gambling giants such as Sky Bet, William Hill and bet365.

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