Broadcaster Channel Five is creating a branded bingo and casino online service following a deal with PartyGaming.
The service, which is due to launch within the next six months, is part of an expansion of Channel Five’s digital strategy that will be operated by PartyGaming and promoted extensively by the broadcaster.
The broadcaster has been aiming to build its digital presence through the launch of services such as Demand Five, the video-on-demand service, as well as FiveFWD, an advertiser-supported portal for young men that features content from The Gadget Show and Fifth Gear.
