Football news website Squawka has been acquired by igaming lead generators, Catena Media
Squawka is a high-volume traffic global football news site with a daily fantasy sports section in beta version. The main site currently attracts four million users per month and has around 800,000 followers on Twitter.
The purchase price amounts to a one-time upfront payment of £1m to be paid through cash consideration, while that investment is expected to generate annual sales of approximately €2m with an estimated 60 per cent margin. Catena Media aims to add its knowledge in building successful affiliate sites to the Squawka site.
Through the acquisition of the assets in Squawka, Catena Media will further strengthen its offering within the sports betting segment, particularly in the football vertical. Integration will commence immediately upon completion of the transaction and it includes a team of four employees that will relocate to Catena Media’s London office and form part of the sports division. Squawka and its related sites currently only generate revenues through banner advertising.
“We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year,” said Henrik Persson Ekdahl, acting CEO at Catena Media.
