Bodog.net has inked a major three-year agreement as the Canadian Football League's exclusive free-to-play sports gaming and poker partner.
"Fantasy leagues are a huge part of how fans interact with their favourite sports teams and leagues," said Adrian Sciarra, senior director of partnerships for the CFL.
This year, half of the league's regular season games were decided in the final three minutes and five of its eight teams were tied for first place in their respective divisions going into the playoffs, which begin on Sunday.
The post-season culminates in Vancouver, British Columbia, on November 27 with the 99th Grey Cup - the league's championship game and a Canadian tradition that often attracts the country's biggest annual television audience.
Bodog.net's season-long CFL Parlay Pick'Em Contest gives fans a chance to win an all expenses paid trip for four to the Grey Cup as a grand prize. It's free to play with players picking winners against the spread or the over/under every week for a chance to win.
The new three-year deal between the CFL and the free sports gaming and poker brand includes category exclusivity, digital advertising, in-stadium promotion, field logo and stadium signage placement for all CFL play-offs games and the Grey Cup.
