A group of investors led by Scott Longley has purchased the igaming news site CalvinAyre.com.
The actual terms of the deal are undisclosed with Calvin Ayre only stating that the purchase price was "substantial."
The negotiations to purchase the gaming industry news site began in November when Scott Longley, backed by a group of public gaming executives, approached Ayre with an offer.
Ayre initially rebuffed offers in November 2010 and January of 2011, stating: "It’s my name, it’s my brand and I won’t sell it to anyone."
Scott Longley was convinced Ayre had a price and returned to his investors. Late last week Calvin Ayre, Longley and the investors found a number that satisfied all parties.
The new ownership group is bringing editorial changes to the site, promising to offer a refined voice. Calvin Ayre’s trademark ‘Ayre Heads’ are off the site and there are no plans to replace them as, "they don’t belong on a serious news site."
Longley has promised the new readers of TheLongleyandGuardian website a "serious online gaming news for serious people working in the business of online gaming".
