Scientific Games has signed a six-year contract with the California State Lottery to be the primary provider of instant games and associated support services.
The services to be provided included account management, instant-game design, product and player research, game planning and integrated marketing programmes.
The contract, which began on December 1, was awarded following a competitive procurement process. It also includes options for the California Lottery to extend the contract for up to six additional years.
Paula LaBrie, acting director for the California State Lottery, said of SG’s bid: “Their winning proposal was the only bid to receive a 'significantly exceeds' rating and we know they are capable of providing the best offering to the California Lottery in terms of experience, capability and game innovation.
"The California Lottery is a long valued customer of Scientific Games,” said James Kennedy, executive vice president and group chief executive of lottery.
“Our history together began in 1985 when the lottery started. We are honoured to be selected for our creativity, game innovation and unique capability to continue to support the lottery's growth."
