Ahead of sports betting becoming legal in Kentucky, Caesars Sportsbook has signed agreements with Keeneland and Red Mile Gaming & Racing in Lexington.
The deals include plans to open Central Kentucky’s “only brick-and-mortar retail sportsbook locations”, as well as granting the operator market access to offer legalised mobile sports betting across the state.
“Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky,” said Eric Hession, president of Caesars Digital.
“Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horse racing wagering app, Caesars Racebook.
“Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”
Said Keeneland president and CEO Shannon Arvin: “Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horse racing.
"Caesars is a globally respected brand and we value their commitment to racing and their expertise in sports wagering.”
“At Red Mile Gaming & Racing we are excited to continue introducing this historic harness track to new audiences,” added Red Mile COO Shannon Cobb.
“Opportunities with sports wagering on site, added to live racing, simulcasting, and HHR games, accomplish goals we have worked toward for several years. Our relationships with Keeneland and Caesars in this venture could not be more valued.”
