Mobile sports betting arrived in New York state on Saturday and Caesars Entertainment was first with its online and mobile sports betting app, Caesars Sportsbook.
Said Chris Holdren, co-president of Caesars Digital: “Today is an historic day for not only Caesars Sportsbook but for the entire state.
"We are ready to treat sports fans across the state like royalty through our app as we welcome them to the Caesars empire, extend our already established roots and continue to build partnerships that benefit our bettors.”
The app will deliver the loyalty programme, Caesars Rewards, to New York, rewarding players as they place bets. Caesars Rewards now has more than 60 million people in its network.
