Bundesliga International and Sportradar have agreed to a five-year extension of their long-term partnership with a focus on providing fans with greater access to German football’s top leagues.
The Bundesliga is the world’s fastest growing professional football league with more than a billion fans around the globe.
As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sub-license the rights for moving images from those competitions to its network of sportsbook operators.
The agreement further enables Sportradar to continue to collect and distribute live match data, providing its customers with access to a fast, accurate and reliable feed.
Over the course of the agreement, Sportradar will provide bookmakers with a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content.
This includes allowing sportsbook operators to provide their clients with video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.
Finally, Sportradar has launched Virtual Sports Bundesliga, a first of its kind, AI-driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans.
A team of more than 100 Sportradar specialist data operators edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty.
