Sportsbook and igaming software supplier Altenar is to supply Bularian operator Magic Bet with technology products to integrate with its online platform.
The new partnership will begin with Magic Bet online, but there are plans to extend outside of the Balkans area in the coming years.
“Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators,” said Panagiotis Lantzas, account manager at Altenar.
“Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them.”
Plamen Dzhedzhev, CEO at Magic Bet, added: “Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed.
“This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”
