Microgaming’s new bingo site Glossy Bingo is now live. Microgaming has teamed up with Broadway Gaming Ltd, for a second time, to create a sister site to the popular Butler’s Bingo.
Ian O’Farrell from Broadway Gaming, said Glossy Bingo, which is designed to look like the cover page of a glossy magazine, "will target a slightly younger audience in line with the demographic profile of a ‘glossy’ magazine reader.” The first time Broadway Gaming used Microgaming’s bingo software resulted in the renowned £5.88m jackpot pay out in December 2012 on the Butler’s Bingo site. Glossy Bingo also makes use of the software, which provides extensive player segmentation and a fully integrated bonus and loyalty system, useful tools for targeting the specific market demographic of glossy magazine readers.
David Reynolds, head of Bingo at Microgaming, said that following the success of the Butler’s Bingo collaboration, Microgaming is “confident following a promising start, that Glossy Bingo will be as successful as its sister site.”
