Micro-betting provider Kero Gaming has signed a deal to provide its sports betting options to Bragg Gaming’s aggregation patform.
Kero’s full product suite will be integrated onto the Bragg HUB content aggregation platform with additional sports betting provider partners to be added.
The company’s micro-betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer personalised and contextually relevant markets to players. This creates a casino-style sports betting experience, allowing users to bet on a diverse range of markets at any point during a match.
“We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time,” said Ivica Jovanovski, head of aggregation, Bragg Gaming Group. “We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”
