Bragg Gaming Group has employed sports betting technology from Kambi to launch the 711 sportsbook in the Netherlands.
Bragg has teamed up with 711 and extended its deal with Kambi to give the operator access to the supplier’s technology.
The additional integration of sportsbook tech into 711’s existing offering also allows access to Bragg’s in-house regulatory reporting tools in addition to marketing and promotional tools for the sportsbook available through Bragg Fuze.
711 already utilises Bragg’s player account management technology having launched on the Bragg PAM platform in April 2022.
The operator’s use of sportsbook tech, meanwhile, comes after it picked up a sports betting licence from the Dutch regulator, Kansspelautoriteit, having previously acquired an igaming licence.
Bragg’s senior vice president, commercial, EMEA and LatAm, Matej Nemec, said: “Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost effective, time efficient manner.” Veena Dhesi, SVP Partner Success at Kambi, said Kambi’s sportsbook tech “perfectly complements Bragg’s PAM expertise.”
Gilles de Backer, chief operating officer at 711.nl, said: “Bragg have been a great PAM partner to 711.nl since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time.
“We’re looking forward to seeing how our existing customers and Dutch players in general embrace our new sportsbook.”
