Bragg Gaming has boosted its reach in the Czech Republic with its second player account management and full turnkey solution client, Kings Entertainment.
Land-based casino operator Kings will be running its online business under the name Kingsbet. Bragg will provide Kingsbet with PAM technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localised sportsbook integration in partnership with Altenar.
“We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online,” said Bragg Group CEO, Matevž Mazij.
David Vaněk, CEO of Kingsbet added: “Over the past eight months, both teams worked very hard to prepare the launch of kingsbet.cz ahead of the Euro championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.
“Kingsbet will offer players “the King’s experience” in sports betting and casino, and we plan to launch a live casino product by the end of this year. Bragg ‘s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
