Bragg Gaming Group has taken its aggregation platform live with Superbet in Brazil following a deal that sees the provider become a leading partner to the operator in one of the world’s hottest gambling markets.

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As well as third-party content from the industry’s most sought after providers, Bragg now supplies Superbet with its proprietary games portfolio, including popular titles from in-house studios Atomic Slot Lab and Indigo Magic.

The deal sees Bragg cement its presence in the Brazilian market with the country’s long-awaited and much anticipated reform that could regulate online sports betting and gambling nearing completion.

New legislation would make Brazil the most important new regulated market for the global online gambling sector in 2024.

The agreement follows successful launches with Superbet’s new Happening platform in Serbia and Belgium, where Bragg provides content aggregation for the operator’s superbet.rs and napoleongames.be online casino brands.