Buzz Sports’ flagship product ZonePlay has been launched as an online offering via a partnership with independent Irish bookmaker Boylesports.
This development provides another high-profile platform for ZonePlay, as well as giving Boylesports’ customers the opportunity to play along with televised sport and bet what happens next while watching at home.
The size, branding and content of the ZonePlay game screen has been customised by UK-based gaming start up Buzz Sports to integrate into the live betting page of the Boylesports site seamlessly and complement the existing range of in-play betting options. ZonePlay is also available in 26 languages and can support any currency, providing flexibility as Boylesports grows the online arm of its business and expands into overseas markets.
As well as football, ZonePlay is currently available for tennis, cricket and Australian Football League and, with basketball due for launch this year, the number and variety of in-play bets taken by Boylesports Online is set to continue to grow.
Buzz Sports’ chief commercial officer, Ian Williams, commented: “We are delighted to be live trading with our first UK online partner. Boylesports has been a pleasure to work with and has put Zoneplay at the forefront of its in-play strategy, integrating a custom built smaller game window to fit into its live betting console. We are delighted with a very encouraging start and will have a stunning new custom-built tablet and mobile version live in the next few weeks.
Keith O’Loughlin, chief executive of Boylesports Online, added: “ Zoneplay is the natural progression of in-running sports betting.”
