Bodog88 will be the first website under the Bodog brand licensee portfolio to offer pool betting on UK horseracing after an agreement was reached with Totepool Alderney.
BodogBrand.com also expects the product to be offered by Bodog Europe, which holds the brand’s licence to both European and Canadian customers via Bodog.co.uk and Bodog.ca in due course.
The deal will allow Bodog88’s Asian customer base to bet on all the markets offered by the UK Tote. It will also mean that customers can bet on all the big race meetings from racecourses including Cheltenham, Ascot, Goodwood, Newmarket and Aintree.
Allowing customers access to the UK pools will also help offer greater value to all Tote horseracing players. Robert Gustavsson, managing director of Bodog88.com, commented: "Providing the Tote pools to the Asian market is a huge step for the Bodog brand."
