B2B marketing platform provider BlueRibbon Software has announced a new partnership with Optimove, a leading CRM marketing solution in the gaming space.
As part of the agreement, BlueRibbon will build a seamless, out-of-the-box integration with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention.
Optimove provides gaming operators with an advanced technology suite, enabling them to scale their CRM marketing by creating, orchestrating, measuring, and optimising player-led journeys. BlueRibbon’s integration with Optimove complements Optimove’s offering by enhancing the jackpot promotions and incentives operators can provide to their player base.
BlueRibbon’s marketing engagement platform gives operators the ability to differentiate their brands from the competition by creating unique jackpot campaigns that resonate with each customer segment, driving players into action and incentivising them throughout the customer lifecycle.
