B2B marketing platform provider BlueRibbon Software has signed a strategic partnership deal with European online gaming company MaxBet.ro.
The deal with the online arm of the MaxBet Group, with venues spanning across Romania and other countries throughout Central and Eastern Europe, will see MaxBet.ro launch bespoke jackpot-based promotions across all its B2C products in Romania.
Amir Askarov, co-founder and CEO of BlueRibbon Software, said: “We are very aware of the marketing challenges facing operators today and believe that online gaming brands need to differentiate themselves. We see a constant demand for them to implement innovative solutions in order to acquire new players while retaining existing ones. That said, BlueRibbon is committed to supporting their requirements by working closely with them, providing bespoke solutions to meet their needs.
“As our platform is agnostic to any game or vertical and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments. We’re giving them the tools needed for them to reach their business objectives.”
Victor Rusinov, CEO of MaxBet.ro, said: “Online gambling is an area where things are constantly changing and updating so this partnership is for us an unique opportunity through which we can offer our clients the innovative services they expect and deserve.
“We are glad that this exclusive collaboration with BlueRibbon helps us to be above the set standards and that it emphasizes one of the strengths of MaxBet.ro platform – the jackpots and the ease with which they can be won.”
