Award-winning digital marketing specialist Blueclaw believes that a full commitment to mobile devices will continue to be vital for operators and affiliates across the coming year.
Writing in the latest edition of iNTERGAMINGi Affiliates (click here to read the article), marketing director Martin Calvert outlined the belief at www.blueclaw.co.uk that a concentration of high quality and relevant content, in addition to a smart paid search and social strategy, will pay dividends.
The soccer World Cup can have a “halo effect” for sports betting, Calvert argued, drawing in first-time punters and throwing up fresh opportunities.
He also predicts that improving the overall casino experience – as opposed to standard free spins and bonuses – will become a key factor, while success for individual brands in the social media sphere will be shaped by providing the a level of engagement and a channel with a click cost that provides ample ROI.
“Our Blueclaw prediction is that many in the gaming sector will find themselves facing greater competition than expected by rivals who truly commit to mobile,” Calvert said.
