Retail and online gaming operator mybet has become the betting partner to German newspaper Bild for its coverage of Bundesliga football matches.
The operator will integrate betting boxes, teasers and other modules into the Bundesliga pages of the Bild website, as well as into the mobile version of Bild.de throughout the current Bundesliga season.
Florian Guede, online marketing director at mybet, said of the deal: “[It] gives our attractive bets and odds a much greater reach, and we are confident of substantially increasing our market shares in the German-speaking world.”
