Betway has announced the largest partnership deal in its history, renewing the agreement with West Ham United to remain as the club’s principal partner for a further six years.
The online bookmaker has been the Hammers’ principal partner for four years and the ongoing success of the partnership has led to the new long-term deal being finalised.
Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.
“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”
Karren Brady, West Ham United vice-chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.
“We look forward to continuing to work with Betway as we embark on the next chapter for our great club, and we will use this partnership as a platform for success, both on and off the pitch.”
