The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised at next week’s Betting on Sports Europe 2022 conference and exhibition.
The event takes place at the home of English rugby, Twickenham Stadium, on June 7-9 and features an agenda that tackles the key issues shaping the future of the betting industry in both established and newly-regulated markets across Europe.
One of the most immediate challenges facing sportsbook operators is how to make the most of the opportunities presented by November’s World Cup.
Betting on Sports Europe features a full-day Road to Qatar track that will examine both promotional strategies for the winter tournament and how to handle the operational issues it will bring.
Delegates will hear from specialists from many of Europe’s leading betting brands as they discuss how to approach global sport’s biggest event.
The football betting markets are far from the only ones set to be in the spotlight during the conference, as there are also sessions about integrity in tennis, the potential of in-play in golf and how to take horse racing to a new audience.
While there is plenty of focus on sports that have long been favourites with punters, sportsbooks looking at the next generation of players are catered for with a full-day ‘etting on Esports track.
It will provide insights on topics including the different approaches required for the different types of game, how to cross-sell traditional sports and esports, the development of an integrity ecosystem, and investment opportunities.
Rasmus Sojmark, founder and CEO of event organiser SBC, said: “2022 is an important year for the sports betting industry in Europe and the conference agenda for our London event reflects that.
"We have lots of content on this year’s biggest sporting occasions, but are also looking to the developments shaping the long-term future of the industry, with insights and ideas from some of the people directly influencing those developments.”
