BetMakers has signed an agreement with GVC Holdings to form a global racing partnership, which will see its technology and wagering products rolled out in Australia and other international markets.


GVC, which holds licences in more than 20 jurisdictions, employing more than 25,000 staff worldwide, owns Ladbrokes Australia brands including existing BetMakers customers Ladbrokes and Neds.

BetMakers will continue to service GVC Australia brands under the new agreement, but in addition will integrate its global racing technology products with GVC Holdings’ other brands across the UK and other international markets. These products include fixed odds and price manager systems, global tote co-mingling engine, live streaming racing channel and custom-built trading platforms.

Glynn Carroll, GVC Holdings director of trading performance and operations, said: “We are delighted to announce we have been able to reach an agreement for BetMakers to become GVC’s global racing partner. There is no doubt BetMakers is the leading provider of racing technology globally and, given the demonstrated success from our existing relationship in Australia over the past few years, we are very excited about using BetMakers’ products on our other brands in key markets.”