Betsson’s NordicBet has a new brand identity and concept, using the slogan "Makes sports bigger."
The Swedish company’s objective, it said, is to "strengthen the brand’s position in the Nordics, not only by showing its passion for sport, but also by representing the supporters’ passion in a unique and different way."
The company said in a release this week that the new concept is the first example of its new international design and creative hub, aiming to streamline and scale the company’s work within brand identity and design across Betsson’s markets.
“NordicBet is first out, but we will see more brands within the group supported by the global brand and creative team led by our director of brand and creative, Kay Hook.”
