Betsson’s continued expansion in Latin America has now reached Mexico.
As part of its growth strategy for the region, Betsson has launched its online gaming offering at betsson.mx for the locally regulated market in Mexico.
Using its global flagship brand, Betsson, the operator is offering online casino, live casino and localised sports betting consisting of a wide range of sports and events with North American ways of betting, such as money line, parley and teaser bets, all of which are popular in Mexico.
Andrea Rossi, commercial director for Latin America at Betsson Group, said, “We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America.
"We will be using our experience in the online gaming industry and with this we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”
Betsson launched its operation in Mexico earlier this month on a trial basis and will be ramping up commercial activities in time for larger tournaments later this year.
The Mexican market operations will be run by Betsson’s Latin American hub, which was established in 2021 in Bogota, Colombia, to locally support regional growth through a high level of localisation and cultural embracement provided by the LatAm team in collaboration with the headquarter teams in Malta and all the teams located around the world.
