BetMGM is to “prominently feature” responsible gambling messages in its marketing and advertising in line with Problem Gambling Awareness Month.
Beginning on Wednesday and running throughout March, responsible gaming messages will feature within the operator’s mobile app adverts and across billboard, television, print and radio promotions across the US and Canada.
Such messages will also appear on BetMGM’s digital and social media platforms, as well as on property signage in land-based sportsbooks.
BetMGM has developed its month-long responsible gaming campaign in partnership with GameSense.
Adam Greenblat, BetMGM CEO, said: “As the legalised sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising."
Jette Nygaard-Andersen, CEO of Entain - which jointly owns BetMGM alongside MGM Resorts International - added: “Entain is committed to providing the safest possible betting and gaming platform for all our customers around the world.
“This is even more important in a market like the US where betting and gaming is going through rapid and transformative growth.”
