The First Gaming Partner is the accolade being given by American football team the Pittsburgh Steelers to BetMGM, the sports betting company.


The deal, announced yesterday, features a number of fan-focused assets such as presenting sponsorships of the Steelers Kickoff pre-game show as well as team broadcast programming, digital marketing assets and in-stadium promotions and signage.

BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. The online sports betting product will launch later this year.