Motorsports and entertainment venue Charlotte Motor Speedway has joined forces with BetMGM in a new market access agreement, in anticipation of legalised sports betting launching in North Carolina.
"We have been eagerly awaiting legal, safe, regulated online sports betting in North Carolina, a state with more than 10 million people and one of the most vibrant sports environments in the country," said BetMGM CEO Adam Greenblatt.
"BetMGM's partnership with Charlotte Motor Speedway meets a great demand for entertainment from North Carolinians. Together we will deliver a premier and responsible gaming product that benefits many state agencies."
Subject to regulatory approval, BetMGM expects to offer online sports betting as soon as North Carolina's regulated market commences, expected to be in the first quarter of 2024.
Tax revenues from sports betting will not only support many of North Carolina's publicly funded colleges, tax revenues but also a major event fund, allowing the state to recruit national sports and entertainment events to drive additional tourism, job creation and economic impact.
"BetMGM has established itself as a signature source for sports betting with partnerships in every major league sport and with venues across the country," said Charlotte Motor Speedway executive vice president and general manager Greg Walter.
"With Charlotte Motor Speedway's history of innovation, we wanted to move forward into this new era of sports entertainment with a progressive sportsbook. This partnership with BetMGM will bring sports fans new ways to enjoy their favourite events while expanding North Carolina's tax base, supporting colleges and facilitating recruitment of major events for the future."
